AAF Baton Rouge Captures Regional Awards

The American Advertising Federation of Baton Rouge (AAF-BR) recently hosted over 200 professionals and students from Louisiana, Mississippi, Alabama, Tennessee, and Atlanta for the AAF District 7 Spring Convention. Over the course of the convention the local chapter and its members took home several awards.

District Award: LSU Manship School of Mass Communication (National Student Advertising Competition)
For the third year in a row, advertising students from the LSU Manship School of Mass Communications won the regional round of the National Student Advertising Competition. The students were tasked to create an integrated campaign for the competition’s client/sponsor, Tai Pei Frozen Foods. Among the team members were Drake Boudreaux, Caitlin Demarest, Ashley Monaghan, and Warren Travers. With this win, the team will move on to compete for the national competition that will be held at ADMERICA, the AAF National Conference, in New Orleans this upcoming June.

 

District 7 American Advertising Awards

Also held during the Spring Convention, were the regional level American Advertising Awards, with six professional agencies and three Baton Rouge students earning Gold and Silver awards and the LSU School of Art’s Graphic Design Student Organization capturing a Silver for the book design on artist “Janice Sachse: A Retrospective.”

PROFESSIONAL WINNERS
Blue Cross and Blue Shield of Louisiana
Silver ADDY in Public Service Brochure/Sales Kit for “Angel Award Program”

BRZOOM
Gold ADDY in Packaging Campaign for “Spytail 750ml / 1.75L Series”
Gold ADDY in Direct Mail 3-D/Mixed for “MALFY Gin Press Kit”
Gold ADDY in Direct Mail 3-D/Mixed Campaign for “MALFY Gin & Spytail Rum Press Kits”
Silver ADDY in Packaging for “MALFY 750ml”
Silver ADDY in Packaging for “Maestro DOBEL Diamante Roadie Case”
Silver ADDY in Packaging Campaign for “MALFY 750ml / 1.75L Series”
Silver ADDY in Point of Purchase – Free Standing for “MALFY Gin Cart Display”
Silver ADDY in Point of Purchase – Free Standing for “TINCUP Motoped”
Silver ADDY in Specialty Advertising – Other Merchandise for “Kraken Rum Bookends”
Silver ADDY in Public Transit Ad, Exterior for “Two Roads GMC Short Bus”

Red Six Media
Silver ADDY in User Experience for “Football Ops Website”

spencerventure
Silver ADDY in Integrated Brand Identity Campaign for “Twine”

TILT
Gold ADDY in Packaging Campaign for “Seven Three Packaging Campaign”
Gold ADDY in Packaging Campaign for “Bayou Teche Packaging Campaign”
Gold ADDY in Integrated Brand Identity Campaign for “Seven Three Brand Identity Campaign”
Gold ADDY in Integrated Brand Identity Campaign for “Curbside Brand Identity Campaign”
Silver ADDY in Packaging for “De Steeg Packaging”
Silver ADDY in Logo Design for “Curbside Logo”
Silver ADDY in Illustration Series for “Noble Rey Illustrations”

Xdesign
Gold ADDY in Stationary Package for “Sprigs and Spirits Business Card”
Gold ADDY in Integrated Brand Identity Campaign for “Sprigs & Spirits”
Silver ADDY in Business-to-Business Website for “Sprigs & Spirits Website”
Silver ADDY in Illustration for “Sprigs & Spirits Illustration”

Zehnder Communications
Silver ADDY in Microsite for “History of Mike The Tiger”

STUDENT WINNERS
Louisiana State University
Lindsey Chaplain
Student Silver ADDY in Animation or Special Effects for “Man on Wire Title Sequence”

Tina Korani
Student Gold ADDY in Book Design for “Portfolio 2016”

Carlin Mumphrey
Student Gold ADDY in Posters for “101 Dalmatians Re-Release Poster”

LSU School of Art | GDSO
Student Silver ADDY in Book Design for “Janice Sachse: A Retrospective”

 

District 7 New Regional AAF Governor Named
The District 7 Spring Convention culminated in a gala to pass the torch on to the new regional AAF Governor. For the 2017-18 year, Adrian “Ace” Bourgeois was sworn in as Governor of AAF District 7. Bourgeois is the Strategic Accounts Manager with TAG, a marketing and technology agency based in Baton Rouge. “District 7 has a deep and rich history with AAF,” said Bourgeois, who served as AAF-BR president in the club’s 2008-09 year. “I’m extremely humbled to follow in the footsteps of so many wonderful leaders whose commitment has made this industry better.”

 

District 7 Club Achievement Awards
In addition to hosting a successful District 7 Convention, this year AAF-BR competed with other AAF clubs for recognition of the achievements that the club and its committees have made. This year, AAF-BR was honored with a number of awards on both the district levels and continues its competition at the national level.

The District awards include:


District 7 Club Achievement Results
Public Service – 1st Place
Diversity – 1st Place
Government Relations – 1st Place
Membership – 1st Place

Advertising Education – 2nd Place
Communications – 2nd Place
Programs – 2nd Place

District Division III – Club of the Year
District Division III – President of the Year (Trent Bland)