In an effort to give back to the community, bring awareness to the Federation and increase member involvement, Campaign for Community was created. AAF-BR built a committee to plan and create an inspiring event where creative individuals, supporting members, and additional resources could be brought together to provide a marketing campaign for a non-profit within the Baton Rouge community.
The concept for this project is to build an “AAF-BR Agency” that would be made up of various advertising professionals who would collaborate to create an advertising campaign for a local non-profit.
Every January AAF-BR chooses a local non-profit that would inspire volunteers and be willing to give volunteers creative flexibility and freedom to create an effective campaign in a short amount of time. This opportunity is promoted to all advertising professionals including account managers, art directors, designers, writers, photographers, PR/social media specialists, and web developers from all agencies, firms, and freelancers, etc. Members, non-members and students are all welcome.